A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
c. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
2. Frequency of use of the product
|1||5812||2005||Panera's recent growth can be attributed to a number of recent initiatives. In September of 2004, the company unveiled its carryout service called Via orders Panera. The service is part pickup and part delivery and it is designed for customers who need to provide breakfast or lunch for 5+ people. The service makes Panera a stronger competitor against Corner Bakery Café, which offers this type of program, and against mom and pop chains. 80% of Panera's stores have the service.|
|2||5990||1986||Office Club outlets offer dues-paying members deep discounts on nationally advertised brands. They restrict shelf and floor space to anything and everything for the office.|