Calendar or Clock Time of Usage
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
c. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
3. Calendar or clock time of usage
|1||4833||2003||Fox is testing a video-on-demand service that lets viewers watch some hit shows whenever they like. Why the new technology? To keep up with consumers. Many of the young-adult viewers have been spurning live TV. Instead, they're watching recorded shows on their own time, often skipping over commercials.|
|2||6022||2003||Commerce brings in deposits by positioning its outlets on busy suburban thoroughfares. There are 225 branches located in New Jersey, Pennsylvania, Delaware, and New York and they are open on weekends and most holidays.|
|3||5912||1993||CVS stores' niche is convenience and location. Some chains are looking for more convenient locations near residential areas. New Rite Aid stores have wider aisles to provide space for promotions. Walgreen is keeping stores open 24 hours.|