Duration of Use
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
c. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
4. Duration of use
|1||7841||2003||Netflix subscribers pay $19.95 monthly to order movies online. They may pick as many as 3 DVDs at a time and keep them as long as they like.|