Specific Limits on Spending

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
2. Segments who might face psychological spending limits
a. Specific limits on spending




1 5300 2003 Wal-Mart Stores Inc. will launch an online music store as soon as next week, with prices that are expected to be lower than competitors'. Walmart.com, the retailer's Internet unit, based in Brisbane, Calif., is teaming with Geneva Media, which in January purchased Liquid Audio's digital-music fulfillment business. Walmart.com's music store will have about 200,000 song titles available for downloading, and they are expected to cost less than the customary 99 cents a song charged by competitors such as Apple Computer Inc.'s iTunes Music Store.
2 7841 2004 Netflix has built a loyal following and has been briskly adding new subscribers to its rolls, despite the alternatives open to consumers. The company attributed its improved subscriber growth to the Nov. 1 price cut in its monthly subscription fee to $17.99 from $21.99, an effort to blunt the then-impending entry of Amazon into the DVD-rental market.
3 7841 2004 Movie-rental company Blockbuster Inc. announced it would launch a competing service to Netflix Inc. that lets customers order DVDs on the Web for delivery by mail. Wal-Mart Stores Inc., which has offered online DVD rentals since June 2003, lowered its price in early November for its competing service to $17.36 from $18.76 for three DVDs rented at a time. Then Amazon.com Inc. earlier this month introduced a rival online DVD rental service for United Kingdom movie fans. Just days after Amazon's announcement, Blockbuster said Jan. 1 it would eliminate late fees for videos rented in its stores, which was one of the primary incentives for consumers to join Netflix. Netflix customers can order DVD movies for rent on the company's Web site and those movies will be delivered to their house by mail. To rent three movies at a time, customers pay $17.99 monthly. They can keep the movies for as long as they like without the risk of late-fee charges.
4 5311 2003 Sears is going on an offensive, cutting prices and switching strategies in the hope of regaining appliance buyers.
5 5812 1991 Taco Bell has a "value menu" of products under $1. The word value connotes quality as well as low price–not just "cheap."
6 7375 2005 For the small-town attorney or building contractor, traditional pay-per-click Web ads still don't lead to phone calls as often as phone-book classifieds. So AOL in April started selling pay-per-call ads with technology from San Francisco startup Ingenio.
7 0 2001 At classic car auctions, cars that go for inflated prices can lead to higher prices for subsequent vehicles. Retailers can harness this power by placing expensive goods near the register to allow customers to rationalize their relatively modest purchase.