For More Convenience
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
a. Higher price point
2. For more Convenience
|1||5734||1999||Savoir Technology Group was a wholesaler excluded from direct dealings with Compaq. But Savoir continues to buy Compaq computers from other wholesalers and manages to make money on them.|
|2||6211||2004||Brokerage firms are trying to woo individual investors with new products and services that focus on exchange-traded funds. ETFs began as a product aimed at institutional investors, but low fees have encouraged individuals to get involved as well. Investors still pay a commission on each ETF purchase or sale.|
|3||7841||2002||Blockbuster has responded to Netflix's successful subscription model by introducing three price points of its own. For $19.99 a month consumers can rent an unlimited number of DVDs but only two at a time, for up to a month.|
|4||5731||1995||In 1995 Best Buy announced plans to develop a new merchandising format for high-quality audio products.|
|5||5999||1996||Nordstrom contends there is a place for a retailer that offers top-notch customer service.|