For More Than One Performance Benefit Category Improvement
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
a. Higher price point
3. For more than one Performance benefit category improvement
|1||5331||2004||Wal-Mart has difficulty merchandising television sets and videogames properly because of crowded aisles and locked cabinets. At some Wal-Marts, customers buying 27-inch TVs were sent out to the parking lot to pick up their set from tractor trailers. And Wal-Mart's reliance on no-name and private-label electronics brands, which keeps prices low, is a strategy that backfires at Christmas.|