With Less Function
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
b. Lower price point
1. With less Function
|1||5734||1991||Tandy plans to test 6 big discount stores that will sell computers from IBM, Compaq, Apple and Tandy — a departure from its traditional, full-priced computer stores. Intelligent Electronics and ComputerLand also planning superstores.|
|2||7841||2001||A struggling economy could help the movie rental business as movies are seen as the best value for the buck in terms of entertainment.|
|3||6211||2001||Wal-Mart and Southwest Airlines were innovative companies, not inventive. They took existing models and changed them to meet new needs, serve new markets, and please customers. Schwab didn't invent the discount broker when he started Schwab in 1974. But doing business solely over the phone wouldn't do. So it opened branches without pushy salesmen. It also took an early lead on new technology.|