With Less Reliability

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
b. Lower price point
2. With less Reliability




1 5641 2001 In 2001, OshKosh B'Gosh planned to open six factory outlets while closing two of its stores.
2 5600 2000 The entrepreneur of Wear America puts 150 to 200 items of designer clothing and accessories up for sale on eBay, and other auction sites. He has great prices on Hugo Boss shirts, Fendi bags, Armani loafers, and Ralph Lauren sweaters.
3 5661 1996 Payless noticed that both Wal-Mart and Kmart were superior in work boots. In response, the company expanded its own line of workboats. The $40 model is selling well. The company is also selling knockoffs of Nine West's Easy Spirit shoes and popular leather clogs.