With Less Convenience

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
b. Lower price point
3. With less Convenience




1 5661 2001 Shoe Carnival avoids high priced malls in favor of strip malls. This helps lower operating costs and allows the store to under price its competitors.
2 6021 1998 A niche was made out of cutting costs on a thrift, as a branchless bank was developed (Telebanc). Customers are serviced only through automated teller machines, the Net, the phone, and mail. The company recently merged with Direct Financial Corp.
3 7011 2003 The internet is presenting problems to the conventions industry. More people are going online to book cheaper hotels in the same neighborhood as the convention.
4 6021 2000 Salem Five customers generally must give up the personal touch doing their business online and foregoing branch visits. In return, they get higher interest rates on checking and other services and better account terms.