With Fewer Benefits in More Than One Performance Category

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. Segment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
b. Lower price point
4. With fewer benefits in more than one Performance category

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5399	2003	According to a recent survey by New York-based WSL strategic Retail, 75% of consumers are shopping at dollar stores, half of them at least once a month.
2	5311	2003	Discount apparel and house ware retailer TJX has won frugal customers from fancier department stores in the soft U.S. economy.
3	5942	2003	Book Baron manages to compete in the book retail industry with flashy giants like Barnes & Nobles, convenient online sites like Amazon.com, and the over 12,000 specialty bookstores. It is one of the nation's 10 great used-book stores according to USA Today.
4	5651	2000	Discount clothing store Factory 2-U has undercut other discount stores by setting prices 30-60% below other stores. Factory 2-U has focused on selling what customers want, casual clothes, and name brands not off brands like competitors.