Both Higher and Lower Price Points
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
b. SSegment's approaches to limit on spending
3. Customer segments with preferences for price point alternatives to the present product
c. Both higher and lower price points
|1||6141||2003||AmEx has created a family of cards with varied interest rates, terms, services and reward programs. This draws in new customers and increases the wallet share of existing customers.|