Offered the Segment Use of the Operational Infrastructure Controlled by the Supplier
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
c. Potential improvement in income of current customers. Customer segments whose costs could decrease if the supplier:
2. Offered the segment use of the operational infrastructure controlled by the supplier
|1||5999||2003||While Amazon does well with their support of internet retail sites for major brands like Lands' End and Target, they face competition for independent sellers. Ebay can keep costs low and profits high because it doesn't handle the goods. New programs are being developed by Google and Microsoft to connect merchants and shoppers.|