Low – Product Saves 10% or Less of Current Solution Cust Including User Time

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
d. Savings of potential product vs. current solution
1. Level of savings over the current product cost system
a. Low – product saves 10% or less of current solution cost, including user time




1 6321 2005 State Farm Insurance recently heard from its online community how unpopular its plan was to offer reduced rates for safe drivers willing to drive with "black boxes" (which would monitor how and when they drove).