Medium – Product Saves 25% or Less of Current Solution Cost Including User Time

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
d. Savings of potential product vs. current solution
1. Level of savings over the current product cost system
b. Medium – product saves 25% or less of current solution cost, including user time




1 5411 2002 FreshDirect launched a new kind of high-quality food preparation and delivery service. They sell meat, fish, cheese, fresh baked breads, produce and other foods at prices 25% below what most New York grocers charge.
2 4813 2004 Prepaid firms such as TracFone and Virgin Mobil USA sell their mobile phones retail at below cost. Unlike big wireless companies, TracFone doesn't charge activation fees to start a service.
3 8744 2000 E-Stamp initially targeted small offices and home offices. But these customers purchase only about $10 of postage a month. Now E-Stamp is broadening its market to include small and midsize businesses.