Multiple Costs

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
d. Savings of potential product vs. current solution
2. Savings on customer building block costs
d. Multiple costs




1 6021 2000 FleetBoston's response to Salem Five is to acknowledge that Salem Five's checking accounts pay higher interest rates, but says they must do so because they must compete with Fleet's large branch and ATM network.