Customer Groups Who Might Have Side Effects From Product

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

2. Emotional:

B. Needs to avoid sources of anxiety
4. Health limitations: Find customer segments with health problems or concerns
b. Customer groups who might have side effects from product

NO.

INDUSTRY SIC

YEAR

EXAMPLE
1 5812 2005 Panera recently innovated by putting Bell & Evans antibiotic-free, hormone-free chicken in its sandwiches and salads.