Reliability and Convenience

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual:

A. Knowledge of company and company product
1. Familiarity with company and brand, crossing all products
c. Customer knows both company and brand – Segment knows company and brand primarily for:
2. Reliability and Convenience




1 4841 2001 With the advent of 500 channel televisions, TV Guide is now a programming guide, a TV channel and a popular online site. TV Guide works with The Food Network providing segments about what celebrities eat and with VH1 coordinating music news coverage.