A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Knowledge of company and company product
2. Familiarity with specific product
a. Customer knows of product but does not use it – Segment sees the product as:
1. Missing a Function:
|1||7900||1997||Weiland's updated its image by replacing its sign in the front, changed the name to Weiland's Fun Center, and drove around town with a bowling pin on his car's roof. Sales have risen 10% annually since 1993.|