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A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
|1||5699||2003||Women's apparel chain and cataloger Talbot's rolled out Talbot's Men's in a separate catalog. It also opened the first three Talbot's men's shops, with plans to open three more by year-end.|
|2||7375||2000||Microsoft's MSN service has been undergoing a quiet revival. MSN membership has more than doubled, to about 3.5 million. The service branded itself better with a butterfly logo and great TV ads.|
|3||7841||2004||The current crop of Internet downloading businesses, such as Movielink and CinemaNow, all have strong ties to Hollywood studios. Their offerings are comparable to the homogeneous, mainstream mix found in a big chain video store.|
|4||5900||2003||The Apple stores are a huge gamble for the company because many are in high-rent locations and have involved major property improvements. They are taking a boutique approach with the stores which involves taking expensive items in room displays to set them off. Apple is selling to a select crowd that consists of consumers interested in higher-end machines for cutting edge digital media tasks.|
|5||6022||2003||Commerce Bancorp is a bank that features theme days in which candy is passed out and a mascot greets customers. Its founder focuses more on customer service and mass marketing rather than on asset/liability matching and loan loss provisions.|
|6||7841||2001||Hollywood Entertainment struggled in 2000 and was forced to change strategies: it moved its marketing dollars back into direct mail.|
|7||7841||2003||Blockbuster now runs a pilot program called Freedom Pass, in about 500 stores, that permits subscribers, who pay $19.99 to $29.99 monthly, to rent two or three movies at a time, on DVD or VHS tape.|