For Leisure Activites Outside the Home
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Knowledge of company and company product
2. Familiarity with specific product
c. Customer segment uses the product:
4. For leisure activities outside the home
|1||2082||1992||26% of Rolling Rock's sales are in restaurants and taverns. This is partly due to in-bar promotions, such as the "bucket of rocks"–six Rolling Rocks served in an ice-filled metal pail.|
|2||5500||2002||Mufflers aren't rusting away like they used to. They're made with durable stainless steel, which stretches their useful lives to nearly a decade. While this is good news for consumers but it has wrecked growth for muffler shops. Muffler sales have been declining more than 10% a year. However, Monro Muffler and Brake has kept churning out steady profits. Monro beat the odds through diversification. New products and services have been added to stores. An emphasis on low-priced oil changes has helped drive more traffic into stores – 3.9% in the last quarter. Higher traffic counts help stir sales of other new products and services. While oil changes in the last quarter increased 19%, scheduled maintenance services rose 23%. "It's the portfolio of all the services rather than any one that's important."|
|3||7929||2005||To help boost ticket sales, promoters are trying to offer big name bands as a package, thus they will not have to lower ticket sales. IAC/InterActiveCorp's Ticketmaster sells the bulk of the seats for major tours by launching email messages aimed at fans of particular acts. Ticketmaster will soon try to reach fans on their wireless devices. The company generally sends out email notifications three days before tickets go on sale, but now they are said to be considering even more last minute alerts for fans who sign up for them. They plan on sending text messages to fans' cell phones and other wireless devices as little as 30 minutes before tickets go on sale.|