An Original Product

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

3. Intellectual:

A. Knowledge of company and company product
2. Familiarity with specific product
d. Customer segment does not know product because the product is:
1. New on the market
b. An original product




1 5600 2005 Offshoots of Abercrombie & Fitch's main store, such as Hollister Co., which is geared to high school students, have become the chief engine for growth within the United States, with 265 stores and the potential for more. The kid's chain, Abercrombie, is not expected to expand. Four Ruehl stores have opened, specializing in sophisticated styles and fabrics aimed at 22-to 32-year olds, and priced about 20% higher than the flagship store.
2 7800 2003 Movielink LLC, which lets customers directly download movies, signed a deal to feature its service on online entertainment site Movielink, launched late last year by five major film companies, is pushing its online business. Joining up with gives the firm more exposure to film fans, says Movielink's chief executive.
3 5600 2005 Growth in specialty retailing is as much a matter of unveiling new concepts as it is opening new stores. So Urban Outfitters looks for the next specialty concept, which in turn attracts a new type of customer. Free People, Urban Outfitter's wholesale arm, sells contemporary casual clothes, accessories and gifts geared to women age 26 to 30. Urban Outfitters sells a broader range of goods, including home decor items, to a younger crowd of both men and women.
4 5300 1999 eschewed advertising in 1999 and is mailing out hundreds of thousands of catalogs in order to avoid being lumped in with all the other dot-com advertising.
5 5945 1995 Arcades, not retailers, have the hot video games these days–realistic, 32-bit and 64-bit simulations that won't be available for home use until late 1995, at the earliest.