A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
A. Knowledge of company and company product
3. Knowledge of product technology
c. Above average – current customer. Members of the segment are:
2. Expert users
|1||4812||2002||Both cdma200 and UMTS can provide handsets with high-speed wireless data services, such as music downloads or video-phone calls. The technologies are rolling out first in Asia. In the U.S., backers of cdma2000 include Sprint Corp. and Verizon Wireless, while AT&T Wireless and VoiceStream are in the UMTS camp. In addition, equipment vendors Nokia Corp. and Telefon AB L.M. Ericsson have invested heavily in UMTS and stand to lose if the technology is not broadly adopted.|