Status Through the Recognition of Customer’s Individual Requirements for Product Reliability
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
2. Emotional:
A. Needs for comfort and status
1. Status through the recognition of customer's individual requirements for product Reliability:
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NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 5719 | 2001 | Bed Bath & Beyond's 375 stores stock around 30,000 products, with each store manager assessing local product needs and then ordering from a central office. This tactic allows managers to better tailor to their customers' needs as well as balance inventory. The company also stays clear of operating distribution centers, allowing the company better location options. |