Maintenance and Service

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

2. Emotional:

A. Needs for comfort and status
2. Status through the recognition of customer's individual requirements for product Convenience:
a. Maintenance and service




1 7841 2002 One target of the new DVD rental services: people who have backed off movie rentals because they hate paying late fees — or "extended-viewing" fees, in Blockbuster-speak.