A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

2. Emotional:

A. Needs for comfort and status
2. Status through the recognition of customer's individual requirements for product Convenience:
b. Disposal




1 5999 2004 Buying online is simple but returns may be more complex. Internet shops have varying policies. It is often easier if the present was shipped with a gift form, card or slip with a transaction number. Gifts are usually not redeemed for cash but most will let the customer return a gift for something more suitable. Some retailers offer physical drop-zones to return merchandise without paying the shipping fees.
2 5399 2004 Large retailers are starting to accept second-hand merchandise for resale on eBay. Circuit City Stores have started something called Trading Circuit which accepts customers old gadgets, musical instruments and other goods for eventual resale on eBay.
3 5999 2003 Over the past couple of years, retailers have been trying to integrate their channels. The idea: to present customers with a seamless shopping experience. If you order something online, the logic goes, you should be able to return it to an actual store.