A Process or Procedure: A Specific Process Apart from the Company or Product

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

2. Emotional:

B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
a. A process or procedure: A specific process apart from the company or product

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	5599	1997	Republic's AutoNation USA offers no dickering over sale prices or trade-ins, and cars can be returned in 7 days, no questions asked. Cars also carry a comprehensive 90-day warranty.
2	5311	NA	Return policies at off-price retailers vary widely. Loehmann's won't accept returns. Burlington Coat factory takes returns for exchange only; TJ Maxx gives cash refunds.