Segment Must Find, Choose and Pay for Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
1. Segment must find, choose and pay for product
|1||7514||2003||The rental car industry has long sought options for customers, particularly frequent renters, to bypass long lines at rental counters during pickup. The return process has largely been ignored since companies several years ago began using hand held comput|
|2||7514||1990||Avis and Hertz use hand-held computers to generate receipts and hasten car returns at busy locations.|