Segment Must Transport Customer or Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
2. Segment must transport customer or product
|1||5411||2005||To get an edge and keep business strong, Price Chopper relentlessly pursues quality and freshness in perishables. Variety is also key. The firm constantly compares its assortments to that of rivals and makes sure it carries the best products in each class.|