Time Limitations Due to the Pattern of Use: Segment Customers By the Frequency or Timing of Purchase or Use of the Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
2. Emotional:
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
b. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
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NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 5999 | 2004 | In the holiday 2003 season, Americans spent roughly $20 billion on retail gift cards over the holidays, or between 8-10% of their holiday budget, twice as much as in 2002. The sales of gift cards are partly responsible for stronger January sales. The market has expanded with more stores offering the cards. When customers come in to redeem the cards, they often spend more than the value. In addition, gift cards can introduce new customers to stores. Starbucks has been an especially successful early adopter of the cards; they drive traffic, incremental sales and are valuable for marketing. |