Segments With Preferences for Periodic or One Time Payment
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
a. Segment's approaches to limit on spending
1. Segments with preferences for periodic or one time payment
|1||7841||2002||Both Blockbuster and Wal-Mart allow consumers to keep rented movies as long as they want for a fee of between $20 and $25 a month. The concept was pioneered by Netflix, a still thriving dot-com that lets people either keep two or three movies indefinitely.|