Familiarity With Specific Product

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

3. Intellectual:

A. Familiarity with specific product




1 7841 2003 Blockbuster plans to add the Freedom Pass program to all of its 5,500 U.S. stores, adding the option of ordering DVDs online and exchanging them by mail, just like Netflix.