A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2. Emotional:

A. Needs for comfort and status
2. Status through the recognition of customer's individual requirements for product:
c. Convenience of:
3. Disposal




1 5900 2001 ReturnValet.com, a branch of Newgistics Inc., is a returns-management system designed for catalog and Internet retailers. Customers can return merchandise to one of several thousand return centers nationwide. They include neighborhood mail and parcel centers such as AMI Mail Centers, Handle with Care Packaging Store and Parcel Plus.