A Piece of Equipment or Product – A specific Product Apart from the Company or Process

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2. Emotional:

B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
a. A piece of equipment or product – a specific product apart from the company or process




1 5731 2004 CompUSA charges $17.99 for a two-year replacement policy on a $59.99 Netgear Inc. wireless router for home net works, even though Netgear's warranty will repair or replace it free for three years.