Information and Knowledge
BRAINSTORMING IDEAS
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A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries. |
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2. Emotional:
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
c. Company Capability: Company capability that crosses all products
1. Function Leader: The company can be counted on to lead the industry in Function innovation
b. Information and knowledge
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NO. |
INDUSTRY SIC |
YEAR |
EXAMPLE |
| 1 | 4813 | 1991 | Time Warner is a big MCI customer because of its billing system: "billing is a key factor in selecting a carrier." |