Company Will Maintain Consistent Presence in market
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust:
c. Company Capability: Company capability that crosses all products
2. Reliability Leader: The company can be counted on to lead the industry in major aspects of Reliability – Segment interested in being assured that:
d. Company will maintain consistent presence in market
|1||5399||2005||At QuikTime managers in each of the company's eight geographic divisions do all the recruiting and hiring for their regions. They do this because centralized hiring allows the company to maintain a consistent employee profile so they can assign workers to positions and locations as needed. Secondly, centralized hiring reduces the risk a store manager who is pressured for time or not skilled in identifying talent will hire weak employees who will bring down the store's brand equity and by extension the company's.|
|2||5699||2005||Limited develops its own design skills. It hired more product designers and reorganized so that brands could be handled centrally. Limited started to develop products more quickly. The company also reorganized into three business groups: beauty and personal care, lingerie, and apparel.|
|3||6512||2003||To discover how to improve its services, Westfield mall owner studied JetBlue Airways, Marriott International, and other renowned customer service buffs. Additionally, it hired Master Connection Associates customer-service training firm to train its executives, concierges, and employees of housekeeping and security vendors.|