Product Preparation

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
1. Segments where delays cause customers to be inactive. Delays caused by time required for:
a. Product preparation

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	7375	2000	AOL's version 6.0 allows e-mail listings to be sorted by date, sender, or subject. It's easier to sort mail into folders. The address book is much more powerful, and can now be printed out.
2	6141	2001	Even though AmeriCredit Corp. loans to candidates with weaker credit than other loan companies, it seeks out those who would make good loan candidates. It has not had many problems with bad loans because of its detailed and aggressive tracking of almost 200 credit characteristics on its every loan back to 1992. This has allowed it to succeed where many other sub prime lenders have failed.
3	6162	2000	One positive of online loans is that in many cases consumers can check on the progress of their loan applications. Quickenloans.com is one of the sites where this feature is available.