Segments Where Delays Create Risk for Customers

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
3. Segments where delays create risk for customers




1 7841 2004 Netflix is the leading online DVD-rental service with 2.1 million subscribers and 80% customer growth. Its 24 district centers let it ship to 80% of American addresses overnight by US mail.
2 5600 2002 The Gap recently began sewing radio frequency identification (RFID) smart tags into its apparel for about 40 cents each. The technology allowed entire cartons of products to be checked and inventoried instantly and in-store monitoring of products was boosted. Overall, Gap's sales increased as a result of better product awareness and in-demand items tracking.
3 3541 1996 A shared info-technology system, Okumalink, keeps distributors informed about the location & availability of machine tools & parts. If available, the distributor can order it electronically. If not, uses Okumalink's E-mail to locate. Reduced costs.
4 6211 1990 Shearson Lehman's Preferred Client FMA offers a Gain/Loss Analysis statement with its accounts, to help customers assess when they should sell.
5 4412 2001 Retailers importing goods from Asia on transatlantic liners seek low costs, dependable delivery time and the flexibility to shift deliveries to different ports depending on needs. Producers also demand this service as companies often pay penalties to retailers for tardy merchandise. American President Lines offers this flexibility, helping the customer better serve its customers and boosting profits.