Distance from Company or Product

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
b. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
1. Distance from the company, from the product, from competition or from some other preferred location.
a. Distance from company or product




1 5912 2002 Walgreen Co. is picky when it comes to picking a new property site. Among other things, the team looks at whether the store can be easily seen, if it's easy to access and what kinds of businesses are located nearby. It's annual earnings averaged 18% growth between fiscal 1997 and 2001. Sales grew at an average rate of 17% a year. Walgreen stands to gain more from expansion than others because its real estate and inventory are higher quality than that of most other chains.