Frequency of Purchase of the Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
c. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product
1. Frequency of purchase of the product
|1||5511||1988||Service has become less of an issue for car buyers as customers shop around more and drive longer distances, sacrificing convenience for selection and price. The market is evolving into one of "superdealers."|