To complete a Broader Transaction
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
d. Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product. The ancillary product is sometimes used:
1. To complete a broader transaction
|1||5731||2004||In 2004, profits from warranties accounted for all of Circuit City's operating income and almost half of Best Buy's. Profit margins on contracts are between 50% and 60%. Warranties cost virtually nothing to market, and the products they insure rarely need repairs.|
|2||5712||1987||Rent-A-Center promises free delivery and repair service within 24 hours. There are no credit checks and no obligation to keep renting. But for these extras, there is one heck of a hefty finance charge; easily twice credit card rates.|