Specific Limits on Spending
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
a. Segment's approaches to limit on spending
1. Specific limits on spending
|E*Trade has taken steps toward some personalized service. For $49.95 a year, clients fill out an online questionnaire and get a personalized report with advice on matters such as asset allocation.
|Wal-Mart Stores Inc. and Toys "R" Us Inc., have set up price-checking scanners that let customers see prices on untagged items
|A recent J.D. Power study found that less than half of non-luxury brand customers still use their dealers to service their vehicles four years after they buy their car. The defections to other service centers start after their warranties expire. Customers who bought extended warranties tended to visit their dealers more often and spent nearly $100 more in the last 12 months at their dealerships than those who didn't buy additional coverage. Non-luxury dealerships had 66% of their customers returning for service in the first year, 55% in the third and 47% in the fourth. Luxury customers tend to take advantage of the longer warranties, using the dealer for service longer than non-luxury cars.