Sensitivity to the Price of a Component of the Product
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
a. Segment's approaches to limit on spending
2. Sensitivity to the price of a component of the product
|1||5531||2002||Autozone hopes to get a boost from pushing the service side of its business. It will check your engine for free and tell you what's wrong with your car.|
|2||6331||2001||Gallagher has high profit but not just from its insurance brokerage business. Its risk management division pays worker compensation for big companies that self-insure their employees.|