Customer Segements Who Have Idle Time While Shopping or Using the Product

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

2. Emotional:

B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
a. Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
5. Customer segments who have idle time while shopping or using the product




1 5712 2005 IKEA is a global furniture retailer that has been celebrated in the business press for its innovative marketing and phenomenal growth. A key factor in the store's success is its reverse positioning. When customers visit IKEA they find that there is no in store sales assistance, variety is limited, and there is no delivery option. IKEA has been successful because it has skillfully reverse positioned itself by supplementing a bare-bones proposition with a store environment and services that are unheard of among typical low end participants. Customers can drop off their children at a company operated day care center while they shop, they can stop for lunch at a cafe that serves delicacies, and they can purchase items besides furniture that are not available at most other furniture stores.