Customer Knows Both Company and Brand

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

3. Intellectual:

A. Knowledge of company and company product
1. Familiarity with company and brand, crossing all products
a. Customer knows both company and brand




1 5399 2002 California's 323 Walgreens drug stores will soon feature a new "product" on the pharmacy counter: an official report that rates the state's 10 largest health-maintenance organizations and 81of its biggest physician groups. It is part of an effort to put information about the quality of health care directly into consumers' hands. If successful, it could shape patient education efforts nationwide.