Customer Knows the Channel Brand But Not the Producer Brand

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

3. Intellectual:

A. Knowledge of company and company product
1. Familiarity with company and brand, crossing all products
b. Customer knows the channel brand but not the producer brand




1 5411 1997 Home economists offer weekly cooking classes in kitchen above store. Customers pick recipes off stacks hanging in stores isles. Placards in wine section describe different kinds of wines and which meals go best with them.