A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
A. Knowledge of company and company product
2. Familiarity with specific product. Customer segment uses the product:
b. For shopping
|1||5699||2002||In the "epicenter" New York Prada store, high-tech wizardry is used to grab shoppers' attention. Soon, the dressing-room screen will also serve as a link to the Web. Through the touch-screen panel, customers will be able to save a record of their clothing choices in a personal Web account called their "virtual closet." Shoppers will be able to access the closets from home via Prada's Web site and contact Prada's sales help at the touch of a button.|