Little – Very Limited Exposure, May Be New to the Market
A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
A. Knowledge of company and company product
3. Knowledge of product technology
a. Little – very limited exposure, may be new to the market
|By focusing on newcomers, AOL has become the world's leading Internet provider. It recently surpassed 25 million subscribers. The company's secret: dumbing down the AOL interface to appeal to the millions who might otherwise have balked. Its strength is getting first-time users while rivals like Prodigy go after businesses. In favoring simplicity over functionality, AOL persuaded computer-shy users to try e-mail, instant messaging and other tools–and got them hooked.
|In order to update its services, American Healthways has invested $40 million in high-tech gear like clinical information systems that give nurses guidelines to follow when calling patients.
|At Radio Shack customers can call a toll-free number to get a general idea of whether a product is worth repairing. For $20, a prospective customer can get an itemized estimate that will be applied to the repair bill.