Regular Non-Expert Users

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

3. Intellectual:

A. Knowledge of company and company product
3. Knowledge of product technology
c. Above average – current customer. Members of the segment are:
1. Regular non-expert users

NO.	INDUSTRY SIC	YEAR	EXAMPLE
1	6211	2004	While branches continue to be an engine for acquiring customers, efforts are made to avoid reintroducing the installed base into this higher-cost service channel: investor education seminars, for example, often convene at third party locations. By guiding customers through the sales and service process, Schwab has succeeded in offering them the benefits of a multichannel model while containing the cost of providing it.
2	5621	2001	At Chico's, there are no mirrors in dressing rooms, so women have to come out for scrutiny and advice.
3	5699	1999	Gap has installed a feature that lets shopper contrast eight different cuts and styles of jeans online. Goods bought online get returned at about the same rate as store purchases because most online shoppers have a good idea of how Gap clothes fit.
4	5122	1986	Walgreen's Intercom computer system stores customer prescription records. Need to know how much you spend on medication at tax time? Intercom will print out the answer.