A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

1. Physical:

A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
d. Other




1 5943 2002 Staples plans to reconfigure 280 of its stores, roughly one-fourth of the chain. The new format is a departure from the company's stacked-to-the-rafters warehouse look. The remodeled stores will bear a boutique appearance with lower shelves and aisles built in a racetrack configuration that will allow shoppers to move around more easily and find items more quickly.