Carries Product

A Final customer buying from an intermediary of the product The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

1. Physical:

B. Physical state of the location where the product is purchased or used.
2. Dimensions available at locations where the segment:
a. Carries product




1 5712 1990 Most of Ikea's furniture sold in packages that fit in a car.